“How Israel Can Win the PR War” Event in NYC

For Immediate Release                                               Contact: Alan Grossman, Director of Marketing & Communications, American Friends of Bar-Ilan University, 212-906-3910

“How Israel Can Win the PR War” Event in NYC to Address How Israel Can Overcome Negative Media Coverage  

 New York, NY, May 1, 2014 – At a time when Israel is increasingly experiencing negative media coverage due to the breakdown in the peace talks, people throughout the New York region are being urged to attend a special conversation on “How Israel Can Win the PR War.” This event will be held on Wednesday, May 28, 2014 at 7:30 pm at the Park Avenue Synagogue, 50 East 87th Street, at Madison Avenue. It is being presented by the American Friends of Bar-Ilan University (AFBIU) together with The Jewish Week.

 The featured speakers will be Gerald Steinberg, professor of Political Science at Bar-Ilan University and founder of the Program on Conflict Management and Negotiation; and Gil Troy, professor of History at McGill University and a research fellow in the Shalom Hartman’s Engaging Israel program in Jerusalem. The conversation will be moderated by Linda Scherzer, director of The Jewish Week’s Write On For Israel /NY Program, and former CNN Mideast correspondent.

Prof. Steinberg is often sought out by media throughout the world for his cogent analysis of Middle East affairs. He is frequently quoted in the New York Times, and his op-ed columns appear in the Wall Street Journal, the Financial Times, Ha’aretz and the Jerusalem Post. Prof. Steinberg is the Founder/President of NGO Monitor, a Jerusalem-based public affairs institute awarded the 2013 Begin Prize.

 Prof. Troy is a respected American presidential historian and Zionist activist. His two acclaimed books on Zionist topics are Why I am a Zionist and Moynihan’s Moment: America’s Fight Against Zionism as Racism. He writes a weekly column for the Jerusalem Post, and is Editor-at-Large of the “Open Zion” blog on The Daily Beast.

 Tickets are $15 online; $20 at the door. Students can attend for free. Only cash or a check made payable to the American Friends of Bar-Ilan University will be accepted at the door. Space is limited, and people are advised to register in advance.

 To purchase tickets, go to www.thejewishweek.com/PR-WARS. For further information about this event, please call 212-997-2906.

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